She Believed She Could Podcast

How To Increase Your Impact and Visibility by Landing Dream Publicity with Selena Soo

Episode Summary

Selena Soo is a publicity and marketing strategist who has helped clients reach millions with their messages. She is the founder of Impacting Millions, a publicity program that helps entrepreneurs go from feeling like a best-kept secret to becoming that sought-after leader in their industry, through publicity. She's helped people like you get featured in places such as O, The Oprah Magazine, Forbes, and INC. while landing interviews on popular podcasts and national TV shows! Many of her clients have become leaders of six-figure businesses that are shaping our world today. My hope for today’s episode is that you can see how Selena's skills can work for YOU too!

Episode Notes

It's hard to know where to start when it comes to getting publicity. You hear about all these amazing people who have become successful, but you don't know how they did it or what the steps are. In today’s episode, Selena Soo tells us her story of how she was introduced to publicity and the events that led up to her creating her company, Impacting Millions. Despite Selena being a natural introvert, she discusses overcoming the fear of putting yourself out there and the amazing benefits that come with it. 

Throughout the episode, she lays out the framework for her high touch, one year program that provides a shortcut to landing amazing visibility opportunities. She walks you through each step of the process, from creating your message to finding the right media outlets, to pitching yourself successfully. 

What are you waiting for? Download Selena’s Free Publicity Calendar:12 Months of Story Ideas to Win Over the Media: www.impactingmillions.com/allisoncalendar

Memorable Moments:

• I find with the people that I work with, the reason why they're pursuing media is that they know they have something really important to share with the world, whether it's a really powerful story, a message, a product or a service that could really transform someone's life. So it's so important to remember that you're doing this, not for you, but to really make an impact in the lives of others.
• I am a perfectionist so I can understand overthinking things. But when I do a podcast interview, at the end of it or any kind of media interview I ask myself, did I show up generously? Was I present? Did I share information, stories, advice that could really help someone improve their life? And if the answer is yes, then I know that I've done a great job
• I think there's nothing more inspiring than what I call a role model. But someone who really embodies a message of possibility and hope, who has maybe gone through the challenges that you are going through and has come out the other side of it and can show you how you can do the same.
• I think that sometimes we can feel so alone in our pain and our challenges, but the reality is that some of the things that we experience are experienced by thousands or even millions of people, there is a universal thread there. And it can be very healing for other people, it can help them kind of let go of some of the shame.
• So whenever we work with people in Impacting Millions and publicity in general, we just have them get really clear on what their goals and intentions are and make sure they get the right kind of publicity that matches their offers and business model.
• if you are never putting yourself out there, then I can kind of guarantee that you're not going to get those opportunities.

Download the calendar: www.impactingmillions.com/allisoncalendar

Connect with Allison: 

⭐ Connect on Instagram @allisonwalsh

⭐ JOIN THE SOCIETY: www.shebelievedsociety.com (use code 2022 to access the Society for $22/month)

⭐ JOIN THE COMMUNITY: https://www.facebook.com/groups/shebelievedshecouldcommunity 

Follow Selena on Social Media: 

Website:  selenasoo.com

Facebook: @SelenaSoo

Instagram: @selena_soo

Twitter: @selenasoo